Steve Cook, Professional Physique Model, 954k Instagram Followers, and Dancing with Fear - EP. 27

In this interview, we discuss the diet and training of a professional physique competitor with Steve Cook.

Last year Brooke Ence called me and asked me if I wanted to coach a “Big time bodybuilder.”  I told her I had no experience whatsoever with bodybuilding and didn't know how I could help him.  She explained that he wanted to do a little Crossfit type stuff and learn some weight lifting and gymnastics.  I said yes.  That guy was Steve Cook (@SteveCook).

Steve is one of the most recognized names in the fitness industry and has competed in the Men’s Physique category at Mr. Olympia for the past several years. What I found most interesting were the things about his personal life.  How to process 900k Instagram followers, how to deal with self-doubt, and how to work through the fear of failure.

In this episode, we cover lots of different topics.  Here’s a summary:

• His diet during the off-season
• How he cut 8 weeks out from a competition, and what he’d do differently now
• How he trains compared to how everyone else trains
• A list of people he attributes to his success
• The push-up punishment/reward technique
• How he pushes through the fear of failure
• Rules he gives himself for social media usage
• His thought process on dealing with fame and staying connected to those he loves